Barry Callebaut Group – Elix Product Launch
Together with Barry Callebaut Group and publicrelations.am, we succeeded in organizing and producing the official product launch of Elix! A completely hybrid event live from the Hortus Botanicus Amsterdam.
Our common goal was to reach a select few of the biggest relevant world press; while presenting a completely new product on the market. This resulted in great published international articles which reached a huge number of consumers.
Do you want to check how the product launch went? Check it out here: