Barry Callebaut – Product Launch
Global Product Launch Livestream Production for Barry Callebaut
A global product launch demands exclusivity, impact and flawless execution. For the launch of a revolutionary new chocolate, Barry Callebaut created a premium, Renaissance-inspired brand experience in Venice, designed for invited industry leaders and partners, while reaching audiences worldwide.
We Are Live delivered the full-scale live production and global livestream distribution. From creative concept development and scriptwriting to set design, speaker coaching and multi-camera broadcast direction, we translated an intimate in-person event into a high-end global media moment. Cinematic content filmed at a cacao plantation in Ecuador, a production facility in France and the Chef’s Academy in Milan strengthened the narrative and elevated the storytelling. Broadcast-quality production and seamless international distribution ensured a flawless viewing experience for both the room and online audiences.
The result was a visually distinctive global brand launch covered by more than 150 international publications, generating over 400 million media impressions and significantly amplifying worldwide brand visibility.