How can you promote Mussels among a young target audience?
Preparing mussels is very easy…
The Ingredients: three Dutch Celebrities, mussels, a studio, cooking gear and stove, some cooking skills and a lot of energy to take up challenges.
Ingredients check? Let the live online cooking show begin!
The #mosselchallenge is the campaign for het Nederlands Mosselbureau to promote Mussels among a young target audience. Shelly Sterk, Vjèze Fur and Nienke Plas took up the challenge on three Sundays in September and prepared a super tasty and surprising mussel dish in 15 minutes. Their challenges were led by Dennis Weening and Resley Stjeward.
When you registered in advance you received a reminder and you could also get the ingredients in house and cook together with Shelly, Vjèze Fur and Nienke. The videos can still be watched via Facebook.
Engagement rate: How many people do you think were cooking together?
Learn more about what live video can do for your campaigns? Contact us!
