Nespresso Vertuo Livestream
Hybrid Product Launch Livestream Production for Nespresso Vertuo
Launching and testing a new product for journalists, influencers and trade partners is a challenge when they cannot gather in person. For the introduction of the Nespresso Vertuo Coffee Machine, We Are Live partnered with Kumpany and Omnicom PR to create a premium hybrid launch format that combined live testing, tasting and interactive brand activation for both offline and online audiences.
We Are Live delivered the full-scale hybrid production, broadcasting from the custom Nespresso home studio in Amsterdam. Over four simultaneous sessions in one day, 125 guests participated from their own living rooms, receiving the complete Vertuo experience at home. Multi-camera direction, studio-grade audio and seamless livestream integration ensured an engaging and polished presentation. Structured run-of-show planning and host guidance allowed Nespresso ambassador Miljuschka Witzenhausen, alongside Daniel Schneider, Erik van Houten, Herman Rooswinkel and Vivianne van Weele, to guide guests through the full Vertuo experience while enabling immediate interactive feedback.
The result was a premium hybrid product launch that successfully brought the Vertuo tasting experience into the homes of media, influencers and partners. By combining adaptive production strategy with high-end livestream execution, We Are Live amplified brand engagement and delivered a seamless, interactive launch for a global audience.