How can you launch and test your new products for your specific target audience, journalists and influencers, when they can’t be together in the same room and smell the coffee?
In a great collaboration with Kumpany and Omnicom PR we’ve created a LIVE launch format for the brand new Nespresso Vertuo Coffee Machine. A great offline and online brand activation to kickstart the campaign including live testing and tasting from the comfort of their homes.
In four hybrid events in one day, Vertuo was launched for 125 guests in their own living room. Broadcasted live from the created Nespresso home studio in Amsterdam, the press, influencers, trade partners and colleagues were introduced to the Vertuo. In order to experience the tasting optimally, each guest was provided with everything Vertuo has to offer at home.
Nespresso’s Miljuschka Witzenhausen ambassador, together with Daniel Schneider, Erik van Houten Herman Rooswinkel and Vivianne van Weele, took the guests through everything Vertuo has to offer in taste and experience. The interactive tasting made it possible for the guests to immediately share their feedback with the Nespresso experts.
A premium offline and online product launch, you don’t expect less with your favorite top coffee right?
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