Live formats

A live video format is nothing more than ‘the right way to get the message across — and involve your digital audience. Live formats aim to focus people’s attention on your brand, product or idea.

Content first

It is very tempting to pick your favorite format, and create your event around that. We advise you to do it the other way around. First decide on what you want to say, and what your event should accomplish. Also, it is important to know and understand your audience. These two elements will result in the format choice. 

Without the appropriate format, your will lose viewers.
If you do manage to select the right format, this leads to:

• better engagement
• higher viewer rates 
• a message that sticks with the audience

Examples of live formats

There are many examples of live formats, including

• interactive talkshows
• product launches
• Q&A sessions
• live event broadcasting (from special events or locations) 
• world record attempts
• fireside chats 
• webcasts
• podcast room
• interview studio’s
• ... and many more

Challenges for digital & hybrid events

Digital and hybrid formats bring very specific challenges for you as an event professional: 

• How do I deal with the many technological aspects of digital / hybrid events?
• What if technology does not work? 
• How do I engage my online audience? 
• Why should I spend money on creating a hybrid event? 
• How to select the right format? 
• How do I get people to attend the online part of my event? 
• How to make the best use of all the content that is created on the event? 

We Are Live can help you overcome all these challenges, by being your partner from the get-go.

Why choose We Are Live?

• We help you determine the right format
• We create innovative online concepts
• We look for creative social concepts
• We seek opportunities to increase PR value
• We’re ahead of the pack in developing new live formats
• We make smart use of existing formats to create maximum impact
• We are your partner, not your supplier: together we carry the responsibility for success
• We’re independent: we only hire what’s needed

Contact us to learn about the opportunities for your next event.