Amsterdam, December 2, 2024 – We Are Live has once again won a Silver BEA Award at the prestigious BEA World Experience in Rome. The “Oscars of the event industry,” the BEA World Experience honors the most innovative and impactful live communication projects globally. The awards span various categories such as Best B2B Event, Best Cultural Event, and Best Brand Activation, celebrating the diversity and ingenuity of the event industry.
A complex event with emotional significance
We Are Live received the Silver Award in the Organisational Complexity Management category for the project “80 Years of D-Day.” The commemoration marked the 80th anniversary of D-Day with an impressive event held at the iconic cemetery in Normandy. The ceremony was attended by President Biden, President Macron, and over 200 war veterans, honoring the history and heroes of World War II. Over 11.000 people attended the event in person, and over 5 million viewers witnessed the commemoration world wide. The event was commissioned by the American Battle Monuments Commission (AMBC).
A World-Class Event in the Toughest Category
Thomas Mulder, Managing Partner & Executive Producer at We Are Live, expressed pride in the recognition: “This award demonstrates that we compete at the highest level. It proves that We Are Live is capable of producing world-class events. I’m especially proud when I consider the competition: we were up against events like the opening of the Olympic Games and two Formula 1 races. The Complexity category is the most challenging of all, with 15 nominees — more than any other category.”The award highlights the complexity of the project. The commemoration was large-scale, one-of-a-kind, and carried deep emotional significance for many. Despite challenging circumstances, last-minute changes, and numerous stakeholders with conflicting interests, the We Are Live team found unique solutions and delivered an unforgettable result. The jury agreed!
10 Awards for the Netherlands
Above all, Dutch companies were well-represented among the winners, taking home a total of 10 awards: XSAGA won 2 awards, Sportvibes secured 1, and both Wink and Daymakers Group each claimed 3 awards.We Are Live has previously made an impact at the BEA World Experience. In 2022, the agency also won a Silver Award in the Digital Transformation category, further solidifying its reputation as a leading player in the event industry.
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