We Are Live receives IDEA qualification “Certified Leading Agency in Live”

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Thomas Mulder 8 May 2024

From supplier to full-fledged event partner: We Are Live receives IDEA qualification “Certified Leading Agency in Live”

Today We Are Live Amsterdam received the prestigious IDEA quality mark “Certified Leading Agency in Live” from Maarten Schram (Managing Director IDEA). This qualification recognizes We Are Live as an expert and creative event partner. We Are Live is one of the first IDEA members to focus exclusively on digital and hybrid event concepts. In recent years, the agency has undergone a significant transformation, from a “supplier” for event agencies to a full-fledged partner for end customers.

Recognition of expertise

“We are extremely proud to have achieved this qualification,” says Thomas Mulder, director of We Are Live Amsterdam. “It is a confirmation of our expertise in creating groundbreaking digital and hybrid event experiences. We see this qualification as an important step in our growth and development. We are much more than ‘just’ a livestream partner.” The IDEA qualification “Certified Leading Agency in Live” is not something you simply receive: only a select group of agencies meet the strict criteria, which focus on creativity, innovation, strategy, technology, project management and customer satisfaction. “This qualification confirms what our customers know us for: high-quality/impactful productions that effectively contribute to the communication and marketing objectives.” We Are Live is in good company. Other renowned agencies with the IDEA qualification include: WINK, MCI The Netherlands, D&B Event Marketing, FX Agency, Obsession and Brownys Event Productions.

Added value of the qualification

The qualification offers We Are Live several advantages:

  • Reinforced reliability: The qualification confirms the professionalism and quality of We Are Live, which inspires confidence among potential customers.
  • Increased visibility: We Are Live will be included in the official list of IDEA-certified agencies, giving the agency greater visibility in the market.
  • Access to exclusive networks: We Are Live can participate in IDEA’s exclusive networking events, where the agency can connect with other leading players in the event industry.

Big customers

We Are Live already works with a number of major customers, including Booking.com, Google, Adyen, TNW, Aviko. However, the agency still has ambitious plans for the future. One of the highlights of 2024 will undoubtedly be the livestreaming of the 80th anniversary of D-Day at the American Cemetery in Normandy. This memorial service, where President Biden and President Macron will speak, among others, attracts thousands of visitors from all over the world. We Are Live is responsible for the show, screen and video direction, recording and live streaming of this historic event, which millions of people will follow online. We Are Live is also the regular broadcast partner of large companies such as Booking.com and Adyen.

About We Are Live:

We Are Live Amsterdam is an international, creative event agency specialized in digital and hybrid event concepts. With a team of passionate professionals, We Are Live creates unique and impactful event experiences that push boundaries and realize objectives.

About IDEA:

IDEA is the trade association for the Dutch event industry. With more than 500 members, IDEA is committed to the development and professionalization of the industry. IDEA organizes various activities, including training, networking events and conferences.


Thomas Mulder, Managing Director We Are Live