Level V & We Are Live partner with Doneer Effectief
A partnership with maximum social impact
Giving is good, but effective giving is better! From that conviction, creative video agency Level V and livestream expert We Are Live are entering into a special partnership with Doneer Effectief. The Amsterdam-based companies are contributing their expertise in video and live events to help the foundation tell its story more broadly and more powerfully.
The partnership arose when executive producer Thomas Mulder decided to look for a charity to meaningfully deploy the knowledge and experience of sister companies Level V and We Are Live. “We wanted to do something good for the world, but in a way that truly makes an impact,” says Mulder. “When we started looking for ways to use donated money as effectively as possible, we ended up with Doneer Effectief.”
Maximizing impact per euro
Doneer Effectief helps answer one simple question: how does a euro make the most difference? Based on that idea, the organization helps individuals and organizations direct their donations to causes that demonstrably have the greatest impact. Doneer Effectief bases this on independent scientific research into effective philanthropy. “We hope that by doing good based on science, we can unleash a giving revolution.”
The principle is simple but powerful: which interventions actually help the most people or deliver the greatest positive impact? Sometimes this turns out to be relatively simple solutions, such as health interventions in low- and middle-income countries, which have a much greater effect per euro than other initiatives.
Donors can choose which domain they want to invest in via the foundation (for example climate, women’s empowerment, poverty reduction or health), after which the foundation advises and allocates the funds to proven effective organizations.
A creative contribution instead of a donation
Level V and We Are Live will support the foundation with expertise in video and event production. In 2026, social content and several hybrid events are planned, helping to present the foundation’s story professionally and convincingly.
The collaboration starts immediately with a concrete project: Level V will produce the aftermovie of the presentation of the book “The Best Thing You Can Do With Your Money”, written by Bram Schaper, director of Effectief Doneren. The book was officially presented on March 30 at SPUI25 in Amsterdam. During the presentation, historian and writer Rutger Bregman spoke highly of the book and this revolutionary way of giving. “We want to unleash a ‘giving revolution’,” says Schaper.
A second hybrid event will follow in the autumn, for which We Are Live will produce a large-scale multi-camera registration, on the occasion of the five-year anniversary of Doneer Effectief.
According to Mulder, the collaboration is a classic example of a ‘donation in kind’: “For a foundation like this, professional communication is extremely important, but also often costly. By contributing our expertise, they can spread their message without it impacting their operational budget.”
Perfect timing
Remarkably, the collaboration came about at a special moment. Doneer Effectief had a strong ambition to start producing an anniversary event and clear video content for its own channels, but decided to put those plans on hold because it did not seem financially feasible.
“The offer to collaborate came at exactly the right moment,” says Schaper. “Our donors are so enthusiastic about what we do that they overwhelmingly told us through a donor survey that we should focus more on increasing awareness of our mission. With this offer from Level V and We Are Live, we can actually do that.”
Renewed focus on social impact
For Level V and We Are Live, the partnership marks a new social collaboration. The companies were involved for 13 years as founding partners of TEDxAmsterdam, a collaboration that also marked We Are Live’s first major live production. After a period in which the focus shifted to other priorities (including due to Covid), Mulder believes the time has come to once again make room for social impact.
According to him, the collaboration creates value for both parties. Mulder: “We want Doneer Effectief to come across as strongly as possible. At the same time, these productions also showcase what we are capable of as creators. It is a partnership where everyone benefits.”
About We Are Live
We Are Live is an Amsterdam-based creative production agency specializing in strategic livestreams, broadcast, hybrid events and high-end live video productions for international brands and organizations.
About Level V
Level V is an Amsterdam-based creative video agency that helps major brands and organizations bring their story to life. From high-end animations to live-action productions, social content and event registrations, we translate complex messages into clear and compelling video content in any format.
We Are Live and Level V are sister companies and share an office in Amsterdam North.
About Doneer Effectief
Doneer Effectief helps donors and legacy givers direct their donations to causes that demonstrably have the greatest social impact.
Press contact:
Thomas Mulder | thomas@wearelive.nu | +31 6 11 07 21 53