The Next web organizes the leading international conference for technology and business innovation. With 20,000 visitors in two days, 5 stages, 3 live and 2 recorded, and high profile speakers, they wanted a video partner that meets their need for innovation and maximized the experience for the 30,000 people watching online. The live stream is a service for the people that can’t make it physically and is an important marketing tool to persuade people to visit the following year. We Are Live has produced their video content since 2013.
With live stream on one side and VOD on the other an innovative content platform that suited their brand and serviced their online audience was created. We Are Live set up the platform with live stream, narrowcasting and on-demand video.This resulted in a video series that covered the entire event and fed the information hungry tech audience with all the information they desired… and then some. We did 18 hours of live stream covering three stages, 1 live tv talk show format and 46 hours of content video divided over: 122 edited talks, 8 summaries of the best speakers, 8 backstage interviews, 8 in depth interviews, 4 reports on the most disruptive and innovative products and 2 sharp kids interviewing big time CEO’s. And everything uploaded during and right after the event.
- Around 41,000 live stream views, from all over the world.
- 10,000 views for the recorded video.
- 6,000 views for TNW TV.
