We Are Live opens hybrid events hub in the United States

We Are Live opens hybrid events hub in the United States

Amsterdam / New York – February 2026

We Are Live, specialist in hybrid events and live broadcasting, is expanding its international presence to the United States. This expansion stems from a long-standing partnership with Flypack New York, with whom the agency has already successfully executed various international productions.

Thomas Mulder (Partner & Executive Producer at We Are Live) explains: "We deliberately call it a hub, located at the Flypack headquarters in New York. With this structural presence on American soil, We Are Live strengthens its position in the Americas, allowing us to support our international clients even better."

A partnership that goes beyond technology

What began as a practical collaboration on international projects has grown into a close-knit partnership over the past few years. For We Are Live, Flypack New York is not just a remote supplier, but a dedicated strategic sparring partner.

Mulder: “Flypack knows the American market, understands how productions are organized there, and knows exactly which parties to involve at what time. That local knowledge, combined with the creative and content-driven approach of We Are Live, provides a solid foundation for productions on both sides of the Atlantic."

Dutch design, American execution

For many brands, organizing international events entails high travel costs, complex transport logistics, and the uncertainty of working with unknown local crews. This new partnership removes those barriers by offering:

• Local execution combined with central management of complex, international events.
• A reliable on-site infrastructure.
• A cost-effective approach for high-end productions.

“Our clients want to tell their story globally, without compromising on the consistent quality they are accustomed to at home,” says Mulder. “With this hub, we are building a bridge across the Atlantic Ocean. It is no longer necessary to fly in entire teams or ship large quantities of equipment. Instead, we combine our creative strategy with the local technical capabilities of Flypack NY. “It remains the same recognizable ‘We Are Live’ signature, now executed more efficiently on American soil.”

We Are Live has been working for global organizations such as Booking.com, Adyen, Solana, and DPW for years. With this new hub, the agency can now offer the same quality and dedication in the US that clients have come to expect in Europe.

The next step in growth

The expansion to the United States is not an isolated move, but a logical continuation of the development We Are Live has experienced in recent years. “The agency is growing, increasingly operating internationally, and recognizes that clients need partners who can scale seamlessly across borders.” The hub is already active, with upcoming productions scheduled in Salt Lake City, Miami, Los Angeles, and Buenos Aires.

The message to the market is simple: international ambitions require global capabilities. With this partnership, We Are Live is investing in sustainable collaborations and a robust international foundation.

David Schwartz, President of Flypack New York: "We share the vision of We Are Live and look forward to further deepening our partnership in the US, Europe, and wherever the work takes us."